Storytelling
Let me tell you a story that happened to me in 2023.
I had been preparing my art project for 20 years and just when I felt like bringing it to the market, I found myself invited to Joan Miró’s house to have lunch with him.
Amazing, isn’t it?
I, still an unknown in the art world, had an appointment to have lunch with Joan Miró.
The conversation with Miró was very cordial from the beginning, there was a connection from the first moments, it was a sensation of knowing him from before, sensations of reunion of old friends.
Although it was the first time we met, he very kindly showed me the Miró Foundation, by the way, full of international tourists, he made me feel like a celebrity.
While the tourists with their cameras and smart phones were taking snapshots of us, many of them recognized him and therefore also photographed us, they were shooting non-stop.
Meanwhile Miró was explaining to us the history of each work and the events in the art studio, while the tourists continued to take pictures of us.
Miró gave me the celebrity treatment and so did the tourists, that as strange as it was for me, it was familiar to me, I had integrated into the experience as if I had done it almost every day.
He looked at me, he made me feel so unique and exclusive, that I entered as in another state of consciousness and status, an inner transformation occurred in my being causing the exaltation of those values within me, to levels never experienced before, something that changed me forever.
At times people would look at us with such an expression that it made me question who the celebrity was.
It generated a very potent and powerful feeling within me, something within me had changed, this transference of values, entered deep inside me causing me to now be able to offer my very unique and exclusive work with celebrity status.
I would offer to an exclusive community that would be the guardian of values and their artistic representation. Those values that allow us to also experience the pleasure of making dreams come true.
The dream of a child who one day visited the Louvre and the Pompidou in Paris when he was only 13 years old and who saw his dream of being a great artist materialize, whose wish was materialized by the hand of one of the greats in the history of art.
The story continued and we were having lunch in his spacious, minimalist kitchen, ready and modern for its breadth seemed more like a living room than a kitchen. relaxed conversations on general topics came the time after lunch to take out my conceptual art.
So I offer to bring out my catalog. “Yes, I’m looking forward to seeing it,” was her response.
I handed it to him and he opened it. the first impression of Miro was one of astonishment and he said. “I have never seen anything like it”.
“This is unique mono-color paintings of ancestral forms that connect in a unique way”.
That is to say, that also connected to our most ancient and ancestral parts, his face of liking it, was very evident and expressive.
He contemplated the works one by one, each one of the values in the catalog represented there as conceptual art in an attempt to materialize those values in works of art.
Miró’s surprise, contemplating the works, grew more and more, his questions were more and more continuous and the answers to my whys and wherefores made him more and more interested in my paintings.
When the moment came when I explained to him my system of production and reproduction, he exclaimed: “It is the most revolutionary thing I have ever heard” “It is the first time I have seen something like this approached in this way”.
There I was with one of the greats of art history telling me that.
I didn’t believe it at first, but on the other hand, part of me knew that I had the Ferrari of the art world in my hands.
It was time to offer it to the world and Miro was giving those exclamations!
At that very moment it was clear to me that there was something great to offer to the world.
A question arose within me, to what world should I present my work?
I had been creating for more than 20 years and so far only a few people had been lucky enough to see my work.
Among those lucky few were four art professors from different universities in Germany from whom I had the good fortune to get their reviews, each of them giving me the key to take my conceptual art to new levels.
On that same road I also met with renowned curators getting critiques and evaluations very similar to the German critics. “The most professional and revolutionary thing I had ever seen”, that was the most common phrase among them.
It was time to say goodbye and to my surprise something unusual happened, Miró asked me to autograph the catalog, which I did with great pleasure.
Satisfaction ran through my body as I autographed my catalog dedicated to Joan Miró while he contemplated me as I did.
At that moment a thought came to me, there is the Almighty Miró watching me as I autographed my catalog, which he loved and was engrossed in the thought that it was the most revolutionary thing he had ever heard or seen in his life.
The question was who was the celebrity?
Possibly he was seeing something else in me that I had not come to see. Until that moment.
It was that I had something unique and unrepeatable and at the same time unforgettable.
So, to what market do you offer something so unique and exclusive?
To museums ?
Institutions?
To the massified art world?
The answer was no.
To a world of multiple interests with its own rules and norms?
the answer was still no.
the feeling that the work would not reach the mass-produced museums, no, I did not want that.
My work was asking to belong to an exclusive world of guardians, to a unique community in the world that would possess something unrepeatable and unforgettable.
An inner will asks me that only a few guardians are chosen to safeguard the values transmitted by the works.
Safeguarding the status and the dream of materializing a child’s desire.
So that world of unique exclusivity, status and celebrity.
Those who will be in charge of such a mission they value to be guardians to safeguard unique pieces.
There will only be 36 pieces per year. 36 unique and exclusive works An exclusive community although there will be many who wish to safeguard will be few chosen for such a mission.
A unique work with a unique status in a unique community.
The rest of the chosen ones will always be able to keep the limited edition works so that another level of guardians can fulfill their dream of belonging to the artist’s community.
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